Advertising offers an almost infinite number of professional opportunities, whether in the media, in the marketing of products and services, as a brand manager or in the design and creation of advertising campaigns. In today’s world, communication is at the heart of contemporary social life. The audiovisual and convergence media market has grown exponentially worldwide in recent years. As a result, audiovisual and multimedia communication professionals must meet these social needs in an environment of technological change. More details with MJM Graphic Design.
The current demands of the job market
In a globalized world, in perpetual development and intense competition, advertising becomes the only way to differentiate and generate added value among a large number of similar products and brands.
In contrast to the 1960s, when advertising was seen as a marketing tool to generate sales, the industry is now seen as a cross-cutting discipline and a strategic asset for companies, organizations and countries. Certainly, all institutions, companies and public figures need an appropriate strategy for their brand to maintain its positioning.
A broad field of work
The objectives of advertising are to consolidate knowledge and skills around resource management, customer orientation and networking (market, industry and sector).
Unlike other careers related solely to design, information, marketing or business, advertising requires skills and knowledge from a variety of disciplines – social, artistic and economic – to create multi-skilled professionals capable of working in a very broad spectrum of activities.
An exciting profession
Advertising fosters the development of creativity, imagination, reflection and teamwork. Individuals interested in communication, with a spirit of observation, manage to excel in their positions.
Social contribution of the discipline
MJM Graphic Design believes that advertising not only has commercial objectives, but also generates significant effects at the socio-cultural level, encouraging changes in attitude towards a cause (human rights, environment, etc.).
All in all, advertising is a discipline that requires a great deal of effort, work and perseverance. You need to understand that it is a profession that encompasses a host of disciplines that you must master in order to succeed in a career in advertising and communications.
Advertising can create links and bridges between different social and cultural actors. It is a discipline that allows those who have studied it to position themselves in the fight for a good cause. It also serves to generate cultural and social change. How is this possible? Well, advertising can lead society, for example, to position itself in favour of human and environmental rights, to fight against discrimination, etc…
