We all know Arkopharma, Loréal or Guerlain, companies/laboratories with colossal sales each in their own fields: food supplements or nutritional supplements, cosmetics or beauty products and perfumes.
But did you know that these large groups are surrounded by small companies that few people are aware of and which, in their own way, tend to revolutionize their sector and walk on the flowerbeds of these giants. In fact, do you know the names of Nutrixeal, la Bouche Rouge or Sillages Paris?
So, can Thumb Thumb win against Goliath? And what are his weapons? That’s what we suggest you find out right now:
Nutrixeal, a clean-label laboratory for food supplements…
With its real name Ixeal and distributing its products under the Nutrixeal brand name, this Grenoble-based laboratory has experienced tremendous growth. Starting from nothing (or almost nothing), its founders have been able to develop a vision of their own: purity & quality. They therefore make it a point of honour to provide nutraceutical products with highly concentrated active ingredients (according to our body’s physiological needs, of course) that can be assimilated by the body. Their quality charter ensures that no controversial additives are used during the manufacturing process: neither titanium dioxide (E171) nor magnesium stearate (E572); they also guarantee compatibility with certain intolerances and recurring allergies: gluten-free and casein-free supplements; and finally they use no GMOs and ensure that the natural products used have not been irradiated.
In the same logic of quality and purity, their packaging is free of phthalates and bisphenols and does not release nanoparticles. They also try to provide, as much as possible, organic and vegan products. Let’s face it!
Innovative in their sector, despite their discretion, they were the first to introduce in France a good number of active ingredients: ubiquinol (coq10 or co enzyme q10), the klamath algae that everyone is distributing and is now taking away, bromelain, astaxanthin?
What are their other weapons to compete with the pharmaceutical laboratories that also occupy the space of food supplements?
Novelty. As proof, Nutrixeal’s facebook page is extremely active and they have just launched a blog of nutraceutical information (nutrixeal-info.fr) with relatively strong files to read, very well documented, and necessarily very informative. But they don’t stop there and continue to animate the ixeal community with a second blog, this time with recipes, to combine taking food supplements with gastronomic pleasure: https://nutrixeal-recettes-sante.fr/ .
Our opinion on Nutrixeal: this laboratory is innovative in many ways. The clean label it claims is clearly an asset, as is the purity of the active ingredients used, as well as the pioneering aspect of their R&D department, which allows them to offer molecules that are still unknown in France.
La Bouche Rouge, an innovative Parisian cosmetics laboratory
The story of this laboratory begins with the story of one man and his journey: the audacity to become an entrepreneur after working for Lacôme and Armani of L’Oréal. His secret: an industrial process derived from the pharmaceutical industry to manufacture lipstick formulas in small batches and without waste, combined with an awareness of the ecological disaster generated by the cosmetics industry.
Indeed, with a billion tubes of lipstick thrown away around the world every year, and litres of water used, its refillable plastic-free cases made in France can last a lifetime, and the miniaturized small-series production unit makes it possible to do without the classic 4-metre high water tanks.
Its other weapon, just like nutrixeal: innovation. From a simple photo taken by a smartphone and sent via the website or the dedicated application, the laboratory creates a lipstick customized to the desired color. And in 3 days the customer receives it at home, labelled and reproducible at will!
La Bouche Rouge benefited from the LVMH incubator, convinced top model Anja Rubik and make-up artist Wendy Rowe. Finally, the laboratory has committed to “donate” 100 liters of drinking water via the Eau Vive association involved in the Kara region of Togo. For more information, visit the website of La Bouche Rouge Paris or the facebook page of La Bouche Rouge.
Our opinion on La Bouche Rouge: we love the eco-responsible aspect and the commitment of the brand in the humanitarian project in Togo. The customization of red to the color desired by customers is clearly a competitive advantage that makes this laboratory an outsider to bet on.
Sillages Paris, fragrances derived from artificial intelligence
Is there still room for little perfumers? The Sillages Paris perfume laboratory seems to be proof of that.
Based on a factual observation – perfume sales are being neglected by consumers, who are turning away from a standardized offer and exorbitant selling prices – this young company transcribes to perfumes a more than original concept, which can be found at Bouche Rouge: personalization.
To do this, a daring algorithm was developed with the participation of a panel of expert “noses” who will imagine the possibility for customers to compose their own fragrance via 2 axes:
- either from the fragrance they like
- either from the ingredients with which they have an affinity
The rest of the formula is simple but effective: the bottle is sent with samples. If the samples are not to the customer’s liking, he can return the perfume and get a full refund. The results are indisputable: 94% of customers are satisfied with the perfume that was designed for them!
To follow them on social networks: https://www.facebook.com/sillagesparis/
To buy: https://sillagesparis.com/fr/
Our opinion on Sillages Paris: the technology of a perfume personalized to the tastes of the customers helped by artificial intelligence is clearly in the air of time. At a time of Deep Learning and the overwhelming popularity of algorithms, we think that Sillage really has its place. However, we regret that the proposed application does not take sufficient account of criteria other than the choice of ingredients or the choice of an already existing branded perfume. Couldn’t the algorithm be improved according to other criteria such as the client’s personality or the image he/she wants to give of him/her?
