Search engines, including Google, operate more or less along the same lines. They are extremely useful these days, as they allow us to search the web for everything we want to know. And this is based on important words, called “keywords”.
Between hundreds of thousands or even millions (and many more) of web pages stored on the Internet, search engine robots crawl through an index that they keep in their own way to show us relevant results. More details with NovaSEO.
How does a search engine really work?
If you type your search query – be it a question or a precise term – in the search bar of your search engine, it will immediately explore its index to search for the most appropriate answers to your question. This process of searching and displaying relevant answers is based on the keywords you have entered and the frequency, order and context in which they are used on each web page found by the robot.
However, there are many other factors for search engine spiders to display one web page and not another. For example, fresh and updated content may be deemed more relevant for certain news and current events searches. For example, when it comes to reliability, older pages may seem more interesting and therefore the first to be displayed. Another indicator of the reliability of web pages is the number and quality of websites linked to them. It is quite normal and logical that if a source is highly recommended by various people, the chances that it is useful and trustworthy are higher.
Furthermore, if you have specified your location and language settings, the search results you get will be more relevant to your query and of course more relevant. This process of finding information with certain properties (such as language, relevance, etc.) is called a search algorithm.
How do search engines rank the results?
Nova SEO maintains that search engine algorithms are programmed to take into consideration many major factors before displaying answers to your questions. However, the way the results are presented always takes relevance into account first. For example, quality web pages are displayed above, followed by results that are deemed less relevant by the algorithms of the search engine you are using. These are SEO-optimized pages, or those that meet search engine standards and meet the needs of readers.
Mastering the rules of search engines is a field in its own right, relatively more complex and it has certainly not been dealt with in depth in this article.