The purpose of the newsletter is to establish a close relationship with your customers and encourage them to take action. It is therefore essential to take care of the editorial staff to make it attractive. NovaSEO gives you some tips to make a successful newsletter so that your mailings arrive directly in the inbox of your prospects or customers.
1. Use catchy terms
In a world where the number of web users is increasing every day, the decision whether or not to open an email is now made in seconds. You must therefore try to arouse your reader’s curiosity in the shortest possible time. Even if you manage to create great content with great offers, if your recipients don’t open them, they’ll never know what it’s all about.
Indeed, the subject line of your email should also summarize the essence of your message and above all avoid false promises. Because, they will quickly unsubscribe from your newsletter or no longer be interested in your emails.
2. Avoid terms that are classified as “spam”.
For your e-mail to be of interest to the recipient, you need to pay attention to the style and language of your content. Don’t be too excessive either. For Nova SEO, an email with false promises would systematically look like a scam attempt. For that, some expressions or words should be avoided altogether, such as, money, free, easy, profit, free trial, etc.
In fact, anti-spam systems used by messaging platforms systematically sort incoming messages. Those containing words with promotional connotations are automatically blocked and are sent directly to the spam folder.
3. Start your email with an attractive phrase or number
A simple and powerful method that attracts the attention of readers is the use of key figures to quantify the information contained in your newsletter. These data generally attract the reader’s attention, especially if they are enhanced by highlighting them in bold (bold, coloured, by specific design, etc.). Including a powerful number encourages the recipient to learn more by reading the rest of the email and/or clicking on the call to action.
4. Use a beautiful design
In order to facilitate reading, your newsletter should have a perfect structure and an ergonomic design. Graphics and colours are intended to improve the visibility of your message, illustrate your words and attract the attention of the recipient.
Nova SEO advises you to use a “classic” layout such as bold, italic, underlined or even crossed out for writing. Use a (responsive) HTML format with, preferably, images and a design suitable for reading on a smartphone, etc.
5. Highlight the call to action
In addition to the information transmitted via your newsletter, you must encourage the recipients to take action. It is therefore important to highlight the call to action in order to achieve the objectives of your newsletter.
By following these 5 tips for writing your newsletter, it should end up in the recipient’s inbox. These tips also help you to reach your traffic and conversion objectives.
