Are you a webmaster, site editor or freelance blogger? Indexing your site on Google News represents a considerable opportunity for your digital strategy. Increase of the click rate, more qualified users, gain of image… With a little methodology, your news content can also be inserted in zero position. Discover without further delay the Nova SEO tips to be referenced on the most famous press aggregators.
3 reasons to index your site on this space
Reminder: this Google space is nothing more than a digest of the latest news. It is here that the giant will “pick” articles to build its carousel on the SERP, the famous zero position so coveted by advertisers. The logical next step in indexing a website on Google News? Clicks on your content, more refined targets, and in fact, a gain in notoriety for you.
1. Increase your traffic
Great champion of search engines, Google alone aspires to 92% of searches on the Internet (source: StatCounter). These searches, as we know, concern a lot of “hot news”. It would therefore be damaging for your SEO strategy to ignore the track of this news aggregator.
2. Reaching the zero position
When you know that the clicks are almost in unison according to the first results of the SERP, all the stake is to position your site as high as possible in this ranking… And to reach the zero position, thanks to Google News.
3. Improving image and notoriety
As the readership of news content is more refined, Internet users are logically more inclined to be interested in your topic. They will therefore certainly be able to come back to your page. In fact, it’s very simple: you illustrate the competence of your medium with up-to-date content and you gain the approval of the online community eventually.
… before taking action
You may think that the big editorial media, the media, have a monopoly on content on Google News. Nova SEO is formal: it is not the case, the referencing of all the sites can take place on Google News… Under certain conditions however: the information relayed must be true (the search engine is hunting for Fake-News in 2019) and singular (Google expects from your article a real added value, as you can imagine).
Finally, and as promised, here is a list of tips to explore for site indexing on Google News:
- Get into the habit of regularly bouncing on the news by designing original and singular articles.
- Migrate your website to https
- Systematically inform the date of online publication (and update) and the identity of the author (his contact details, if any).
- Facilitate the work of Google’s Bots by structuring its content with the tags
- Use html format for your content
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