Even if you always have to create content with users in mind rather than search engines, it is essential to understand how they work. Once you understand this, you can move on to the next step, which is to incorporate the elements that the search engine is looking for. In this article, Nova SEO explains how search engines work.
How do search engines work?
The majority of search engines build an index based on what is called “crawling”, which can be defined as the process by which engines such as Yahoo, Google and others find new pages to index. The search engines then use their algorithms to provide a ranking list from their index that will be of most interest to you based on the search terms you have used. To position yourself in the first pages, Nova SEO believes that there are other elements to modify when designing your website :
Websites
First of all, you need to create websites that search engines can easily browse. This includes several elements, such as how content is organized and categorized and how websites are linked to each other.
External links and internal links
When many people link to a certain site, it alerts the search engines that this site has a certain authority, so that its rank increases. In addition, when your site is linked to other reputable platforms, search engines are more likely to evaluate the quality of your content. This also includes links from social media.
As for the inclusion of internal links, it allows search engines to browse your website more efficiently.
The right content
Interesting content that includes essential keywords is one of the most important elements for SEO, as it tells search engines that your website is relevant.
Keywords and title description
The keywords you use are one of the main methods search engines use to rank you. Using carefully selected keywords can help customers find you. If you have a jewellery site, but never mention the words “jewellery”, “bracelet”, “ring” or “necklace”, the search engine algorithm may not consider you an expert in the field. The same is true for the description of titles. Although they may not always appear on the website, search engines always pay attention to the title tag in the HTML code of your site because it describes the subject of the site.
