The world of art encompasses a wide range of professions. Indeed, this term includes design, painting, photography, architecture and video. All these art forms aim to create and conceive something by integrating an aesthetic dimension and a certain technicality. But it is also important to know that the world of art is always on the move and that it is continually developing due to technological advances, fashion and trends.
This is why there are more and more professions linked to art and many French people are choosing to pursue an artistic career. There are more than 50,000 artists throughout France, about 35,000 companies specialising in art, employing a total of almost 100,000 people. It is therefore a very dynamic sector which is currently experiencing a large development and is generating the creation of new jobs, particularly in the world of the web. This is the case of Jean-Baptiste Gouraud, draftsman and designer, who has now become artistic director. Through this blog, he tells us about the specificities and news of these professions and the art world in general. Let’s first discover the main professions of art and design.
Webdesigner
Halfway between graphic design and computer science, the job of webdesigner occupies an essential place in the digital world. The webdesigner is in charge of creating web pages based both on the aesthetic aspect but also on the ergonomic aspect. According to Jean Baptiste Gouraud, a webdesigner must meet the needs of his customers, while taking into account the rules of web marketing and adapting to the target audience. With a minimum training of 2 years of higher education, the webdesigner must have a certain artistic fiber and master many computer software.
Game Designer
As its name suggests, the game designer is a designer of video games. His main mission is to identify the needs of his client and the target audience in order to create a game that will best meet these expectations. He must have a good capacity to analyze the market and gaming practices, but he must also evaluate the budget and time required to create the game. He intervenes at many levels of game design, from scenario, navigation, ergonomics, sound effects and player behaviour. He must therefore master a wide range of skills in the field of computer science and design.
Graphic designer
This is a rapidly expanding business in the web world. The graphic designer is endowed with an overflowing creativity and an excellent sense of communication, which allows him to create many diverse and varied visual supports such as posters, logos, packaging, flyers, etc. Having trained as a graphic designer, jean-baptiste gouraud says that a graphic designer can intervene both in the world of the web but also in the world of advertising displays or the press by managing the creation, execution and sometimes even printing. In addition, it is mandatory for any graphic designer to master creative software such as InDesign, Photoshop or Illustrator.
Art Director
Current position held by Jean-Baptiste Gouraud, the job of artistic director brings together many skills. He acts as a real coordinator in the artistic production. The artistic director is able to define a strategy thanks to an excellent capacity of analysis, in order to be able to implement the project. He assists his collaborators in each of the stages of the artistic production by planning and controlling each task necessary for the realisation of the project. Generally, this position is accessible after having had some experience in graphic design or design in order to master all the stakes of a project and to intervene in a global way.
Stylist
The profession of stylist mainly concerns the field of fashion, including both clothing and accessories. It is a profession that requires great drawing skills, as well as great imagination. Stylists develop sketches by selecting the fabrics and materials needed to create their project. He must also know how to make a prototype in order to help these collaborators to conceive his creation by accompanying them throughout the manufacturing process. The designer can work for a ready-to-wear brand as well as for a major fashion house.
Designer
All everyday objects have been designed by designers, also known as industrial designers. Indeed, the latter are in charge of designing objects and furniture that are then marketed. The designer must therefore integrate a technical and a marketing dimension into his design in order to meet the needs of customers in the best possible way. He must be able to show originality in order to stand out from his competitors. The training to become a designer is varied, and ranges from Bac +2 to Bac +5 depending on the curriculum, and all include a mastery of drawing techniques and a strong artistic sensibility.
Interior architect
The interior architect, also known as a decorator, is in charge of the design of interior spaces, such as housing, business premises, shops or hotels and restaurants. He or she needs to understand the needs of his or her clients in order to offer them suitable interior design solutions that take into account the aesthetic and technical aspects of the space. He designs the project before acting as a coordinator between the different professionals who will help him to carry out the project. Working as an interior architect requires creativity and a good sense of relationships. In addition, the interior architect has an excellent knowledge of art history and design.
