Category: Medias

Advertising offers an almost infinite number of professional opportunities, whether in the media, in the marketing of products and services, as a brand manager or in the design and creation of advertising campaigns. In today’s world, communication is at the heart of contemporary social life. The audiovisual and convergence media market has grown exponentially worldwide in recent years. As a result, audiovisual and multimedia communication professionals must meet these social needs in an environment of technological change. More details with MJM Graphic Design. The current demands of the job market…

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Institutional or corporate communication aims to deliver a global message about the organisation to its internal stakeholders (shareholders, employees) and external stakeholders (media, customers, suppliers, public authorities). I Its purpose: to enhance its global image This is undoubtedly the most demanding typology of communication for both private and public actors. Beware: it is in no way brand or product communication… institutional communication praises the company itself, its values, its biases and its history. In most cases, it can also be said to encompass crisis communication (or reputation) and financial communication….

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An advertising agency markets the purchase of advertising space on a medium. The purchase of advertising space An advertising space is by definition a reserved place in a medium where you can insert your commercial content for a fee. The control room It can be integrated, i.e. it belongs to the media or to a company whose space it sells (Le Monde, M6, Orange, Allociné…). It can be external, it is then an autonomous entity that sells the space on one or more media (Ketil Media which sells in particular…

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Yes, radio can be effective for your advertising strategy! Especially for an express proximity communication… Simpler implementation for cheaper communication There are many advantages to using radio for your advertising. Radio is indeed a mass medium that will allow you to reach your targets more quickly (and more finely if the radio is specialized…). Booking times are generally short compared to television, for example. The opportunity for you to communicate about your last event and your exclusive offers of the moment? Nevertheless, and to be fully effective, the radio campaign…

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In recent years, with technological advances, the music industry has changed greatly. Although record sales have collapsed, the music market has seen its revenues increase by almost 10% in 2018, generating $19.1 billion in sales worldwide. A look back at the music industry’s 2018 balance sheet with French singer Marlène Duval. A music industry that has transformed itself The global music market has been growing for four years now. However, this sector is not at all the same as it was in the 2000s. Indeed, since then CD sales have…

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The media landscape in the MENA region has been undergoing a profound transformation for several years. The digital revolution and the advent of social media have given rise to new actors and modes of information consumption. In this article we will come back with Bachar Kiwan, on the situation of the information industry in the Middle East. The relationship between media and social networking platforms In partnership with Twitter, Sky News Arabia organized an interactive talk show on the Twitter platform that focused on the relationship between traditional media and…

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Reality TV is a type of television program that films ordinary people in their daily lives. This type of television series began in 1973 in Santa Barbara, California, when a family was filmed for 7 months in their daily life. At the time this show looked more like a documentary. But, it is in 1999 that John de Mol, found the concept that we know today with his show “Big Brother” which consists in filming 24h/24h, about fifteen people with different characters during 3 months. In this article, we will…

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Media professionals are constantly warning the public of the dangers of misinformation and the phenomenon of citizen journalism. Obviously, traditional media are more credible than social media, however the new lifestyle adopted by the people of the Middle East has pushed the latter to take an interest in other forms of digital information, regardless of the reliability of their content. In this article, Bashar Kiwan, Middle East media specialist, discusses this controversy. New media forms as seen by Bashar Kiwan During the media debate organized in 2017 by the Sky…

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The radio medium is not in crisis. Despite the emergence of music listening platforms and thousands of Youtube channels, 43 million French people listen to the radio. The average listening time is 2 hours 51 minutes according to mediametric figures. The French prefer the radio for the diffusion of music. So how are media agencies adapting to this rapidly changing channel, what are the new challenges for content creators? The radio offer is segmented into 4 main programmes According to Médiamétrie’s survey of radio audiences in France in November and…

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