Since it has become an essential way to optimize the natural referencing of a website in Google’s results, backlinking has been a constant craze among content creators. There are two justifications for the interest in backlinks. The first and most obvious is that they allow Internet users to move from one site to another, and therefore to discover new websites. The second, and the most important for the medium and long term, is to offer Google robots a gateway to a site, thus allowing it to have more credibility for the search engine. Nova SEO, expert in natural referencing, gives us its opinion on the importance of backlinks in natural referencing.
For the SEO expert, the quality and number of backlinks pointing to a single website are essential elements to define the reputation of the site in question. A website to which dozens of other sites will point necessarily has a certain authority for the search engine. A backlink is like a vote: the site with the most votes is a very good site. Today, it is one of the factors most taken into account by Google to get a website up on the first page.
There are two types of backlinks depending on the method used to get them.
Artificial backlinks
Nova SEO absolutely does not recommend you to use them. They are quite often found on certain sites designed specifically for this purpose. But when you have a page that deals with a theme and that leads to many links outside the site and that have nothing to do with this theme, it will give little credibility to your website because the proposed links have no connection with the topic of the source site. Google robots are beginning to penalize this kind of practice. This is why it is better to avoid this method.
Natural backlinks
Generate backlinks in a natural way, there is no healthier way for the Nova SEO expert. The element to consider is the quality and trustworthiness of the source site. You are very lucky that Google will rank you more easily if a link to your website comes from a similarly themed article from a well-known website that brings a lot of traffic. This is why a minimum of natural backlinks is a hundred times more relevant than thousands of backlinks, all of poor quality.
Software creating backlinks
Nova SEO is of the opinion that software that will create a hundred fake backlinks to your website are also to be avoided. Because Google has created a parade in front of these fake links, even if there are two to three that can still resist. It is the Google Penguin robot that will actually analyze all websites and detect all fake backlinks. You may therefore be penalized if it finds that you have used this kind of method to rank.
Know that the main factor of success on Google today is the quality of backlinks. So you have understood, it is better to create backlinks naturally so that your work eventually pay. Rather rely on the right content. When it is of quality, perhaps other sites, spontaneously, will voluntarily integrate it into their articles.
