The job of artistic director

The job of artistic director

An artistic director organizes and directs the visual elements in all communication media, from films to television programmes, digital tools and advertising. Patrick B├ęzier explains that in the field of advertising, the artistic director is also responsible for the overall design of commercial advertising, whether digital or print. He is charged with a much more complex task than simply making the ad look good: his role is to make all the visual elements work to maximize the impact of the message. The art director transforms art into a means of…

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